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Genius win at Trophées LSA de l’Innovation

Six months after the launch of Genius Gluten Free in France we are thrilled to have been recognised with an award at the Trophées LSA 2014 de l’Innovation.

LSA is France’s leading retail magazine, and these awards recognize the people, products, and ideas at the leading edge of innovation within the retail and consumer goods industry in France. Genius were winners in the Health & Nutrition (Nutrition-santé) category and were commended for

Introducing a better tasting product than those already available in the market
A product range that will continue to expand
Providing certified products that carry the AFDIAG logo (Association Française Des Intolérants Au Gluten)
The Genius Gluten Free range in France includes:

Triple Seeded Sliced Bread
White Sliced Bread
Bloomer
Seeded Rolls
Brioche
Chocolate Muffins
Blueberry Muffins
Lemon & Poppy Seed Muffins
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We’re excited to announce that selection of Genius Gluten Free products are now on trial in ICA stores in Sweden.
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Over 80% of people wouldn’t know where to start when catering for someone who avoids gluten.